On Oct. 12, the heads and reporters of overseas Chinese-language media taking part in the “Mountains and Waters of the Tibetan and Qiang Lands, Appreciated Together — 2026 Overseas Chinese-Language Media Trip to Aba” themed reporting activity walked into Jinchuan Jinxueli Fruit Industry Development Co., Ltd. in Jinchuan County, to see for themselves the county’s intensive processing of snow pears and the development of the whole industry chain.
Jinchuan Jinxueli Fruit Industry Development Co., Ltd. is a provincial-level key leading enterprise in agricultural industrialization and a national science and technology-based small and medium enterprise, and has long focused on the intensive processing of Jinchuan snow pears.
On the production side, the company adopts the “company plus base plus farmers” model and has built its own snow pear growing base, tightly linking the growing stage with the processing stage; its production lines can process more than 20 products, including snow pear paste, concentrated juice, snow pear fruit wine and snow pear soft candy.
Relying on the intensive processing of snow pears, the company radiates benefits to fruit growers in many villages and townships of Jinchuan, bringing them into snow pear cultivation, and has gradually linked up the whole snow pear industry chain of “orchard growing — intensive processing — brand sales — agriculture-tourism linkage,” becoming the core player in extending and completing Jinchuan’s snow pear industry chain.
